Sunday 14 September 2008

social groups

Momus did a post today that I was very interested in, about a project called exactitudes. In short this project is about the striking dress codes of various social groups.

This is what their about section on the website says:

"Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years. Rotterdam's heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people's attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element. "

I've been interested in social groups and other peoples opinions/perceptions of them for a while now. Like Momus said, it would be fun to see what social group the creators of exactitudes would put you into.

I took an hour and went through all the different groups.

I guess I would say the way I usually dress is a combination of pocket monster, geeks and cassettes gang (maybe taking some influence from a few other groups too).

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